Website cost calculator
See what a website typically costs in Australia, then post a gig to get real bids from local freelancers.
Indicative ranges for Australian freelancers, not a quote. Your gig might land higher or lower depending on scope.
Website cost Australia, questions
A marketing website from a freelancer typically runs $2,500 to $7,000. A simple template-based site can start near $1,200, and a custom or larger build can pass $20,000. Page count, an online store and whether copy and photos are included all move the number, which is exactly what the calculator above lets you play with.
You can, and plenty of owners do for version one. Squarespace and Wix will get a presentable site live in a weekend, the AI builders inside both can rough out pages from a few prompts, and a Pinterest board of sites you like is a free way to work out your taste before you touch anything. The trade-off is time (most owners sink 60 plus hours into their first site) and the risk customers can spot from across the room: a site that looks done by halves. Your website is the shelf people judge you from. A common path: launch DIY, then post a gig when the business is earning and the site needs to pull its weight.
Save sites you like to a Pinterest board or a bookmarks folder so a designer can see your taste rather than guess it. Sketch your page list in a doc, draft rough copy with an AI chat tool to get past the blank page, and run this calculator to set a realistic budget. Walking into a gig with examples, a page list and draft copy can shave weeks off the build.
Most small business sites land in the $2,500 to $7,000 range. The big movers are page count, custom design over a template, content writing and whether you need an online store. A 5 page brochure site sits at the bottom of that range; add eCommerce and professional copy and you head toward the top.
AI builders like Wix ADI, Squarespace Blueprint and Framer are genuinely quick, and for a landing page to test an idea they are hard to beat. Where they fall down is everything around the site: copy that sounds like your business, photos that are not stock, local SEO and a layout shaped around what your customers actually do. A good designer has spent years developing an eye for what works, and it shows. If the site needs to win you work rather than just exist, that is when that taste earns its fee.
Custom design over a template, more pages, an online store, content writing, booking or payment integrations and ongoing SEO all push the price up. The cheapest real saving is having your copy and photos ready before the build starts, because revision rounds spent waiting on content are what blow out timelines and budgets.
The ranges come from real Australian freelancer rates, not global averages, but they are indicative, not a quote. Every gig is different, so the honest next step is to post yours free and let local freelancers bid with real numbers against your actual brief.
No, the ranges are ex GST. Add 10% for the GST-inclusive figure. Freelancers registered for GST will show it on their quote, so compare bids on the same basis.
Post the gig free in under five minutes: describe the site, set your budget and timeframe, and local freelancers send a bid with a quote. Compare portfolios and verified reviews, pick who fits, then pay by stages held securely through Stripe and released only when you sign off.
