Advertising freelancers

Most ad gigs cover one or more of: setting up the account (Meta, Google, TikTok, LinkedIn), researching keywords and audiences, writing the ad copy and producing or briefing the creative, building the campaigns, installing conversion tracking on your website, then optimising week to week (turning off what's not working, scaling what is). The reporting at the end shows what you spent, what came in, and what to do next.

If customers already search for what you sell (a service, a fix, a product they know they want), start with Google Search Ads. If customers don't know you exist yet (a new product, a brand, an offer), start with Meta (Facebook and Instagram). TikTok works for consumer brands with strong video. LinkedIn for B2B with a real ticket size. Most growing businesses end up running two channels, not five.

Most small businesses start at $20 to $80 a day in media spend (so $600 to $2,400 a month) with a freelancer fee on top. That's enough for Google or Meta to gather data and start optimising. Less than $15 a day usually doesn't give the platform enough signal to learn. A scoped test of 4 to 6 weeks at that level will tell you whether the channel works for you.

Yes. Meta and Google both have boost-style tools that get a campaign live in 20 minutes. The catch is tracking, audiences and the optimisation loop. Most owners overspend their first month by 40 to 60% because the campaign type is wrong, conversion tracking isn't installed, or the audience is too broad. A freelancer sets it up properly, runs it for a few weeks until it's stable, then either hands it over with a doc or keeps running it. Cheaper than burning the first month of budget on the wrong setup.

Google Search Ads can drive enquiries from day one. Meta usually needs 7 to 14 days of learning before performance settles. New accounts take 2 to 4 weeks to find a stable cost per result. The first month is testing and learning; results stabilise in months two and three. Anyone promising profitable ROAS in week one is overpromising.

Three things. Conversion tracking installed correctly (so you can see what worked, not just clicks). A landing page that matches the ad (the same offer, same wording). And one number you're optimising (cost per lead, cost per sale, return on ad spend), not a wall of metrics. Anyone who can't tell you those three before they spend a dollar isn't ready to run your account.

A one-off campaign setup in Australia typically costs $800 to $2,500. Monthly management runs $600 to $2,500 for a single channel, or a percentage of media spend (usually 10 to 20%). That's separate from what you spend on the ads themselves. Creative production (the actual statics, videos and copy) is usually a separate gig.

Look for someone who asks about your business and your numbers before they pitch a campaign. Ask to see real reports from past clients, with the spend and the result (not just screenshots of clicks). Reviews on Unjumble that mention actual revenue or enquiry numbers are the cleanest signal. Avoid anyone who guarantees a specific cost per result.

Post an advertising gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Yes. Every freelancer joins with an ABN and an Australian mobile, so you are hiring a local who knows the market, not an offshore account. You can read verified reviews from past gigs before you pick.