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Copywriting covers the words that sell: website pages, ads, emails, landing pages, brochures and product descriptions. A typical gig includes a discovery step (a call or questionnaire so the writer learns your business and customers), a first draft, and one or two revision rounds to land the tone. For website copy expect it delivered page by page in a shared doc, often with headline options and notes on where each block sits.

It sounds like a person and asks for the sale. Good copy leads with the customer's problem rather than your history, makes the next step obvious (call, book, get a quote), and reads naturally out loud. The test is simple: would a customer in your shop nod along, or would they squint? Clever wordplay that obscures what you do loses to plain words that say it straight.

A single piece, like a landing page or an email, can turn around in 2 to 5 days. A full small business website (5 to 8 pages) usually takes 1 to 3 weeks, including a content interview and revisions. The dependency is access to you: writers need your answers about customers, offers and objections, so block out time for the discovery call and feedback rounds.

For day-to-day emails and socials, yes, and AI tools will get you a competent draft fast. The catch is that you're too close to your own business: owners write about themselves, customers buy solutions to their problems, and AI without a sharp brief produces copy that could be about any business in your category. A good copywriter interviews you, finds the angle, and writes words only your business could say. Many use AI for research and rough drafts, then do the thinking and the voice themselves.

Copywriting persuades; content writing informs. Copy is your homepage, ads and emails, where every line works towards an action. Content is your blog posts, guides and articles, which build trust and bring search traffic over time. Some freelancers do both well, but they're different skills, so check the portfolio matches the job. If you need both, you can post them as one gig or two.

Three things make the draft land first time: who your best customers are and what they ask before buying, what you want each piece to achieve (calls, bookings, sales), and any existing material with your voice in it (old emails, reviews, your about page). If you have brand guidelines or a tone of voice document, share them. No documents is fine too; the discovery call exists exactly for that.

One or two rounds is standard, and that's usually enough if the brief was solid. Give feedback in one consolidated pass from one decision-maker, and be specific about what's off (too formal, wrong emphasis, missing the trade audience) rather than rewriting lines yourself. A full change of direction after sign off, like deciding the page should target a different customer, is fairly quoted as new work.

You do. Once the final stage is signed off and paid, the words belong to your business to use, edit and republish anywhere. Make sure the gig says so, and ask for the copy in an editable format (Google Doc or Word, not just text pasted into the website) so future freelancers can work from it. The writer keeping a sample for their portfolio is normal.

Freelance copywriters in Australia typically charge $100 to $200 an hour, with the wider market running $75 to $250. Most jobs are quoted fixed-price instead: website copy usually runs $600 to $1,200 per page ($500 to $1,500 at the outer ends), so a 5-page small business site lands in the low thousands. Ads, emails and brochures are quoted per piece or per campaign.

Read two or three of their published pieces top to tail, out loud. If the tone could plausibly be your business talking, shortlist them. Industry experience helps (a writer who knows trades, hospitality or health writes faster and asks better questions), and their verified reviews on Unjumble will tell you how they handle briefs and deadlines. Confirm the gig includes a discovery call and a set number of revision rounds.

Post a copywriting gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.