Really chuffed to be partnering with Sparrow and the crew at EAT. Meredith and I got chatting over a coffee a few months back, and it was one of those chats where you just know it’s the right fit.
The Experience Advocacy Taskforce is putting a spotlight on something our industry doesn’t talk about enough: we’re losing brilliant, experienced marketers and advertisers far too early. Their report, The Silent Exit, found more than half of departures happen between 45 and 54, often through redundancy and unclear career pathways. That’s decades of hard-won experience walking out the door. Decades of know-how shouldn’t walk out the door for good.
It’s a bloody shame, especially when there are businesses crying out for exactly that expertise.
There’s a bigger number behind it, too. Around $183 million of freelance work leaves Australia every year, offshored to the cheapest bid, while experienced local professionals are being shown the door at home. It doesn’t add up.
I’ve spent the last two years freelancing with Aussie small businesses, from 75-year-old capsicum farmers up in Bowen to deli owners in Byron Bay. They’re crying out for exactly that kind of local expertise. The best part, from where I sit, is knowing you’re helping real people, often family businesses.
So the partnership’s a simple one. Connect that experience with the 2.6 million Aussie SMBs who need it, and keep the work, and the know-how, here at home.
Coverage
The partnership has been covered across the industry:
Gigs, kept local.
