Tyler E.
I help brands scaling through paid media. $2M + in Meta spend Managed - Agency & In-house experience
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I help brands scaling through paid media. $2M + in Meta spend Managed - Agency & In-house experience
People say I’m the best boss, I’m my own boss and I don’t say that either. I’m actually the worst boss because all I think about is work. I love marketing, Before I moved to Aus I used to bake, market, sell and deliver cakes and pastries for my micro bakery. I moved to Gold Coast in 2022, got my master’s in marketing & then a marketing specialist job at an e-bike company that I quit three months ago to start designing websites, emails & do Seo. Recently started dabbling in hand drawn animation.
Based elsewhere in Australia, working with Gold Coast businesses remotely.
Hello, I'm Dave from Picket: a technical team with a low jargon footprint who help you capture clean, reliable data. We give you the tools to make decisions confidently, target precisely and to uncover opportunities right under your nose.
I am a Bilingual Digital Marketing Freelancer with over 15 years of international experience in six different countries, Australia, the UK, the US, Canada, France and Spain. The opportunity to work in different countries has made me adapt extremely well to different company cultures and teams. Also, I am straightforward and honest, hard-working, highly motivated and extremely well organized with strong analytical and technical skills. Brands I have work with: Louis Vuitton, Accor Hotels (Sofitel, Novotel and Ibis), Marie Claire, Women's Health, Tigerlily... PERSONAL ACHIEVEMENTS: ➢ Multi-channels campaigns (Paid Search, Facebook, LinkedIn, Display, Video): 84% increase in sales and 325% increase in the number of leads with a subsequent 10% lower CPA YoY. ➢ Paid Search: 98% increase in sales with a subsequent 16% lower CPA YoY. ➢ Paid Social: 453% increase in sales with a subsequent 44% lower CPA YoY. ➢ Programmatic Display: 42% increase in sales with a subsequent 49% lower CPA YoY.
Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, AGC have benefited from my expertise
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A typical setup covers Google Analytics (GA4) configured properly, conversion and event tracking for the actions that matter (calls, form fills, bookings, sales), Google Tag Manager so future changes do not need a developer, links to Google Ads and Search Console, and a dashboard (usually Looker Studio) you will actually read. Ongoing gigs add a monthly report with what changed and what to do about it.
Because without it, marketing decisions are guesses. Proper tracking tells you which channels bring the enquiries and sales, not just the visitors, so you put next month's budget where it earns. It is the difference between knowing Google Ads brought 12 enquiries at $40 each and feeling like the ads are 'probably working'.
The actions that map to money: phone calls from the website, form submissions, bookings, quote requests, online sales. Then where each one came from (Google search, ads, socials, referrals). Pageviews and session counts are background noise; if a metric cannot change a decision about where you spend, it does not belong on your dashboard.
The standard stack is GA4, Google Tag Manager, Search Console and Looker Studio, all free from Google, plus the Meta Pixel if you run Facebook or Instagram ads. Call tracking and heatmap tools add a small monthly fee if you need them. The real cost is the expertise to set it up cleanly, which is what the gig pays for.
The basic install, yes; Google walks you through it. The hard parts are conversion events that fire correctly, tracking that survives website changes, filtering out your own visits and spam, and connecting ads data so costs line up with results. Badly configured tracking is worse than none because you make confident decisions off wrong numbers. A freelancer sets it up once, cleanly, and hands it over documented.
A clean GA4 and tag setup with conversion tracking usually takes 1 to 2 weeks, including testing that every event fires correctly. A dashboard adds a few days. Allow another few weeks of data collection before the numbers are worth acting on.
You do. GA4, Tag Manager and Search Console should be created under your Google account with the freelancer added as a user, never the other way around. That way the history stays with you if you ever change freelancers. On Unjumble, make account ownership and a documented handover part of the stages before final sign off.
Admin access to your website or CMS, a Google account for the business (not a personal one), and a short list of the actions that count as a win for you: a call, a booking, a sale, a quote request. If you run ads, have the ad account logins ready so cost data can be connected too.
It depends on how many conversions you need tracked, how many platforms connect in (ads accounts, call tracking, ecommerce), and whether you want a dashboard and ongoing reporting or a one-off setup. A straightforward GA4 and conversion setup sits at the lower end; ecommerce and multi-platform builds cost more, and monthly reporting is usually a small retainer. Post the gig with your website platform and goals listed and compare bids from local freelancers.
Post an analytics and tracking gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.