So, what did it take to bring Unjumble to life?
Let’s just say it wasn’t all smooth sailing, but keeping it local made all the difference. It involved a team of talented marketing Pros, five months of intense brainstorming, four brand options, three major feedback rounds, and enough coffee to power a small city.
Our journey started with OldEarth Studio presenting us with four distinct brand directions. At first, we leaned toward the "safe" option—a warm, approachable look that gave off popular Instagram vibes. But after sleeping on it, we did a complete 180. We opted for the boldest choice, the one that felt timeless and uniquely ours. With a few tweaks and a bit of back-and-forth, we arrived at a brand identity we’re proud of—one that’s all about helping Aussie small and medium businesses piece together the puzzle of marketing success.
Marketing Strategy: Zac Kelly, Sydney | Check out Zac's LinkedIn
Brand & Logo Design: OldEarth Studio, Perth | Check out OldEarth Design's Instagram
Creative Consulting: Jason Tran, Sydney | Check out Suika's Instagram
Website Design: Medium Rare, Melbourne | Check out Medium Rare's Website
As we team up with more Australian marketing Pros to shape our marketing strategy, we’ll keep this page fresh and up to date.